My History

I grew up in Sweden and have always drawn. I sketch to explore ideas, characters, and small details, often without a clear plan. That way of working is still at the heart of Justmimmi.

My illustrations are shaped by everyday life, nature, and the way children look at the world, curious, honest, and direct. I choose what feels right rather than what is loud.

Justmimmi is my space for creating slowly, with care, and without rushing things that need time.

My Home

Northern Sweden has shaped how I see things. The quiet, the seasons, the long pauses in between. It’s a place where you learn to notice small changes and simple details.

That sense of space and calm follows me into my work. It reminds me to slow down, to leave room, and to let things be simple.

Scandinavian Artistry

Each design begins as an original hand-drawn idea from our Swedish artist & creator.

Created with intention, detail, and heart.

Quality first

We combine local craftsmanship with trusted print-on-demand partners for lasting results.

Defined by precision, consistency, and care.

Customer care

From your first visit to your order’s arrival, we’re here to ensure a seamless experience.

Driven by kindness, clarity, and trust.